Executive Creative Director / Art Director / IP Creator

Hi! I’M FRED!

I am a creative and business-minded professional with over 25 years of experience in video games, animation, and the toy industry. Passionate about developing original IPs for the entertainment and kids' markets, I thrive on crafting compelling content that resonates with audiences worldwide.

With expertise spanning video games, animation, toys, advertising, and interactive content design, I bring fresh perspectives and innovative approaches to every project.

Committed to shaping the future of entertainment and interactive media, I leverage my expertise to drive the creation of impactful original content and brands. I thrive on collaborating with like-minded, talented individuals who share my passion for innovation and meaningful storytelling.

Top skills:

Brand & Storyworld creation for entertainment and video game 

Creative and art direction 

Art + Technology pipeline & innovation vision 

High creativity in all aspects of businesss

Teamwork + team building

I HAD THE CHANCE TO COLLABORATE WITH AMAZING PARTNERS SUCH AS:

AND I LOOK FORWARD TO WHAT’S COMING NEXT!

MY CREATIVE PLAYGROUND

A SNEAK PEEK AT WHAT I HAVE BEEN DOING OVER THE LAST FEW YEARS!

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At Saturday Originals, I oversaw the development of studio IPs and the brand portfolio with a ready-to-go 360-degree deployment approach. As CCO and Executive Producer, I played a pivotal role in shaping the studio's creative vision and business strategy, guiding projects from concept to development.

My responsibilities encompassed driving creative development, collaborating on shaping strategic business direction, overseeing publishing platform strategies, identifying partnership opportunities, and leading the creation and expansion of our IPs and brands.

Creator

Collaborating closely with our creative director and talented team, I participated in the co-creation and co-development of Saturday Originals' portfolio of original IPs and brands. Drawing on my expertise and experience from major collaborations with AAA brands and key industry partners in IP creation, TV series development, video game production, and toy design, I led the co-creation of compelling storyworlds. Each project was built on strong foundations of world-building, character development, narrative structure, toyetic design, and play patterns, maximizing its chance of success, scalability, and cross-platform potential.

Additionally, I played a key role in establishing Saturday Originals' digital comic book development and publishing strategy. By assembling and working closely with a skilled team, we launched projects on platforms like Apple Books, Amazon Kindle, GlobalComix, and Webtoon. As we expanded our content, we built a passionate fan base and broadened the reach of our storyworlds.

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TV SERIES AND ANIMATED PROJECTS // CHIEF CREATIVE OFFICER AT DDEG

Working closely with the executive, business development, and creative teams, I played a pivotal role in identifying client needs and securing high-end projects for the studios. I’ve led creative pitch strategies, ensuring alignment with client visions, and collaborated with art and creative directors to define artistic directions. 

Through the development of animated demos, I helped validate concepts, secure greenlights, and unlock additional funding, creating new opportunities for the studios.

I also had the chance to collaborate on amazing and promising projects in development with clients such as Wonderstorm, Lex and Otis and Nelvana.

During my five years at DDEG, as a creative and business-minded professional with deep experience in the video games, IP creation, entrepreneur and realtime animation, I leveraged my extensive background to address and help resolve challenges throughout business development and production, also helping secure funding and driving the growth and expansion of studio’s IP division.

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As the Founder, President, and Chief Creative Officer of Hibernum, I transformed a one-person start-up in my apartment into a thriving 160-person studio, entertaining over 100 million players. My leadership shaped the studio’s creative, artistic, business, and R&D strategies, establishing Hibernum as a recognized industry name.

GAMES SHIPPED AS FOUNDER / PRESIDENT / CHIEF CREATIVE OFFICER AT HIBERNUM

ANIMATION, TRAILERS AND CINEMATICS PROJECTS SHIPPED AS FOUNDER / PRESIDENT / CHIEF CREATIVE OFFICER AT HIBERNUM

HIBERNUM WALL OF SOUVENIR

WHERE IT ALL BEGAN… 25 YEARS AGO

Part of the Megablocks advance design team, I have participated in multiple new and innovative product creation and development. From concept art, design to virtual 3D prototype design. I also had the chance to lead the visual development of multiple preschool toy brands, from branding, illustration style guide, packaging design to interactive content design.